Planner vs Kreativer: Love or Hate?

Fran Hazeldine, Head of Strategy and Pelle Sjoenell, Executive Creative Director at BBH LA have assembled a rather amusing enlightening positive piece of research.

Key result is: if part of a fruitful creative/strategic collaboration both, strategist and creative, like to interact with each other (not just in a briefing). Most have had good experiences with the respective other crowd. But even more interesting were the responses to the question ‚Who is your ideal partner‘. Hint: Social Media guys were the least desired type of partner.

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