Planner vs Kreativer: Love or Hate?

Fran Hazeldine, Head of Strategy and Pelle Sjoenell, Executive Creative Director at BBH LA have assembled a rather amusing enlightening positive piece of research.

Key result is: if part of a fruitful creative/strategic collaboration both, strategist and creative, like to interact with each other. Most have had good experiences with the respective other crowd. But even more interesting were the responses to the question ‚Who is your ideal partner‘. Hint: Social Media guys were the least desired type of partner.

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