Planner vs Kreativer: Love or Hate?
Fran Hazeldine, Head of Strategy and Pelle Sjoenell, Executive Creative Director at BBH LA have assembled a rather amusing enlightening positive piece of research.
Key result is: if part of a fruitful creative/strategic collaboration both, strategist and creative, like to interact with each other (not just in a briefing). Most have had good experiences with the respective other crowd. But even more interesting were the responses to the question ‚Who is your ideal partner‘. Hint: Social Media guys were the least desired type of partner.
Hier gibt’s mehr auf meinem Blog http://davaidavai.com/2012/07/20/planner-vs-creative-lovehate-lovelove-hatehate/