Senior Strategic Planner

Firma: antoni

Region: Berlin



If you’re interested in being part of an international culture focused on creating great work for iconic brands, we might have your next role:

You represent strategy @antoni: to the management, creative, account, to the client – mainly Mercedes Benz, to agency partners like Google, Facebook or other collaborators, to the industry media. You have a grand vision how strategy can
improve both the agency’s and the client’s business and you fight relentlessly to make that vision a reality.
You have solid experience in communication and marketing, in digital and classic, and where you lack experience you know how to get that experience in.
You also know about the value strategy creates, especially for the creative department – and you know how to illustrate that value – both in creative and in monetary terms. You lead the strategic agenda. And if there isn’t one you will create one.

You know that strategy is not just a department – strategy is a way of working and everyone has to be in it to make it work. Thus, to make all that happen, you infect others around you with your drive and your wisdom – your department, everyone in the agency and your clients as well. You are a great relationship
builder and you use your talents to make strategy shine – directly an indirectly.

Operational tasks:

• Managing key accounts, new accounts and projects with the highest priority
• Devising communication strategies in conjunction with  Creation
• Helping to optimize the communicative integration of major strategic brand ideas
• Formulating strategically solid and inspirational core messages
• Selecting and working with market research institutes
• Reviewing and optimizing market research methods
• Identifying category-busting consumer insights
• Leading client and agency workshops on the strategic direction of brands
• Developing and optimizing planning/strategic tools
• Talks and workshops on


• Degree in economics, psychology, cultural or media studies
• Minimum of five years’ professional experience
• Business fluency in English (written and spoken)
• Open-mindedness
• Solution-oriented
• Diplomatic skill
• Eloquence
• Entrepreneurial mindset and behaviour
• Healthy degree of ambition
• Flexibility
• Team player

If that sound like your next career step – we’d love to hear from you!


Ansprechpartner: Charlotte Laue