Strategic Planner

Publicis One Touch is the global agency partner for NIVEA, the world’s leading skin-care brand, for every market globally.

We bring together data, creativity and technology to help build a truly integrated approach to the Nivea brand. Our model is designed to dramatically improve the effectiveness, efficiency, creativity and consistency of NIVEA marketing.

To deliver the creative scope and the implementation we will have powerhouses across 9 hubs in New York, Sao Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg. The Agency is led from Hamburg HQ, which our core communications clients have moved into, and use a network of Publicis One Touch teams to cover the NIVEA world.

Working at Publicis One Touch not only gives team members the chance to work on an iconic brand at a global level and not just be a part of an agency, but be an essential part of business transformation for Beiersdorf.

• Develop communication strategies informed by emerging consumer trends, competitive and category data
• Analyze market trends and identify new opportunities and challenges
• Conduct competitive research to identify our strengths and weaknesses, opportunities and threats
• Gather and analyze consumer data to uncover interesting insights for creativity
• Provide input, consultancy and participation in consumer, concept and campaign research
• Develop creative briefing documents to provide illumination and inspiration to creatives and review creative ideas, ensuring brand consistency and consumer relevance

• The position generally requires a university degree, preferably in communication / marketing or psychology / sociology
• 2+ years working experience in marketing, research or communications
• A clear understanding of the communication research process and full channel mix
• Curious personality and creative problem solving skills
• Excellent communication and writing skills
• Portfolio of brand-building and campaign strategies is a plus
• Fluency in written and spoken English