Strategic Planner

Firma: Publicis One Touch

Region: Hamburg



Publicis One Touch is the global agency partner for NIVEA, the world’s leading skin-care brand, for every market globally.

We bring together data, creativity and technology to help build a truly integrated approach to the Nivea brand. Our model is designed to dramatically improve the effectiveness, efficiency, creativity and consistency of NIVEA marketing.

To deliver the creative scope and the implementation we will have powerhouses across 9 hubs in New York, Sao Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg. The Agency is led from Hamburg HQ, which our core communications clients have moved into, and use a network of Publicis One Touch teams to cover the NIVEA world.

Working at Publicis One Touch not only gives team members the chance to work on an iconic brand at a global level and not just be a part of an agency, but be an essential part of business transformation for Beiersdorf.

Job description

  • Develop communication strategies informed by emerging consumer trends, competitive and category data
  • Analyze market trends and identify new opportunities and challenges
  • Conduct competitive research to identify our strengths and weaknesses, opportunities and threats
  • Gather and analyze consumer data to uncover interesting insights for creativity
  • Provide input, consultancy and participation in consumer, concept and campaign research
  • Develop creative briefing documents to provide illumination and inspiration to creatives and review creative ideas, ensuring brand consistency and consumer relevance

Your qualifications

  • The position generally requires a university degree, preferably in communication / marketing or psychology / sociology
  • 2+ years working experience in marketing, research or communications
  • A clear understanding of the communication research process and full channel mix
  • Curious personality and creative problem solving skills
  • Excellent communication and writing skills
  • Portfolio of brand-building and campaign strategies is a plus
  • Fluency in written and spoken English

What we offer

  • Creative, innovative and interesting projects for a globally trusted and successful brand
  • International, creative atmosphere and a dynamic, diverse and open-minded team – with 15+ nationalities alone at our HQ in Hamburg
  • Working in a global network with numerous opportunities to develop yourself
  • A generous office at the heart of Hamburg + hybrid working model

Interested in joining our team? Please apply here:

Ansprechpartner: Emily Windhorst