APG Speaker Snack mit Gareth Kay
21.03.2018 18:30 - 22:30 Jung von Matt Academy
Mind The Gap
The biggest challenge facing brands at the moment is the widening gap between what companies and people believe brands actually do.
Our organization around channels rather than problems is perhaps the single biggest reason for this malaise.
It needs a new type of creative company to address this. And it requires planners and ad people to think and act more expansively.
Through telling the story of Chapter, a new type of creative company in San Francisco, Gareth Kay, one of the founders, will offer practical tips on what planners can do to help build more effective creativity.
Programm
- 18:30 Uhr Empfang mit Getränken und Finger Food
- 19:15 Uhr Vortrag von Gareth Kay „Mind The Gap“
- 20:15 Uhr Diskussion mitGareth Kay
- 20:45 Uhr Ausklang und Networking
Tickets
https://en.xing-events.com/HVGNWKG
APG-Mitglieder und Kunden APG-Mitglieder: 10,00 Euro, Nichtmitglieder: 25,00 Euro
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VERANSTALTUNGSORT:
Jung von Matt Academy
Adresse:
Glashüttenstraße 38
20357 Hamburg
Hamburg
Start
21.03.2018 18:30 - 22:30