APG WEBINAR „Experience Design and the impact of Corona“

EXPERIENCE/UX DESIGN AND IMPACT OF THE CORONA CRISIS

AGENDA:
CONTRIBUTION OF EXPERIENCE/UX DESIGN IN THE CONTEXT OF THE CORONA CRISIS

Impact of the Corona Crisis and changing customer behaviour and mind-sets

Answers and value creation through immersive technologies

BRAND MANAGEMENT IN THE AGE OF DIGITAL SERVICES

Concept of UX Design and Digital Services

Universe of UX and CX and business context from UI/user interface towards BI/brand experience and CXM/customer experience management

Best Practise show cases of customer engagement with Digital Services

EXPERIENCE DESIGN APPLIED ALONG THE CUSTOMER JOURNEY

Human decision making process and concept of ‘thinking fast and slow’

Journey models and how to identify the crucial touch points

Experience Design exercises

HUMAN MACHINE INTERFACES IN THE CONTEXT OF USER EXPERIENCES

Empathic Machines and Human-Machine-Interaction

Application and best practice with Chatbots, Machine Learning, IoT, Voice User Interface

LIVESTREAM FEES (APG members 20% off)
120.- Euro per person for Corporate participants
70.- Euro for Freelance and Individual participants