Quo vadis Personas? – Wie die Digitalisierung Zielgruppen-Personas beeinflusst.
von Anna Fritz, Junior Strategy Consultant, Scholz & Friends Strategy Group GENERATION WHAT? „The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ (Peter F. Drucker) Die Herausforderung von Kommunikation lag schon ...