Präsentationen

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Auch die Account Planning Group Deutschland hat einen eigenen Kanal, auf dem wir besondere Präsentationen sammeln. Unsere aktuellen Lieblingsfunde werden wir hier in Zukunft auf der APGD – Website highlighten. Noch mehr findet ihr auf unserem APGD Slideshare Channel.


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Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.


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Oscars Ad Effectiveness Study

The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.


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The Creative Brief: A Research Project

An investigation on the effectiveness of the Creative Brief as a tool to generate brilliant advertising solutions.


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Social, Digital & Mobile Around The World (January 2014)

This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw


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Digital Strategy Toolbox

You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.


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Digital Strategy 101

Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.