Vielen Dank JvM-Academy . Das war ein schöner & inspirierender Abend mit Gareth Kay.

Thema des Abend: Mind The Gap
The biggest challenge facing brands at the moment is the widening gap between what companies and people believe brands actually do.
Our organization around channels rather than problems is perhaps the single biggest reason for this malaise.
It needs a new type of creative company to address this. And it requires planners and ad people to think and act more expansively.
Through telling the story of Chapter, a new type of creative company in San Francisco, Gareth Kay, one of the founders, will offer practical tips on what planners can do to help build more effective creativity.

Der Vortragsfilm kann aus rechtlichen Gründen noch nicht online gestellt werden. Das Material wird zur Zeit gesichtet und entsprechend geschnitten. Wir hoffen, dass wir den Vortrag von Gareth Kay bald zur Verfügung stellen können.

 

 

Fotos: Marco Grundt