From those honest beginnings I’m going to talk about why communication strategy matters now more than ever (with a bit of a reboot). I’ll make a plea for greater unity between media and creativity and what modern storytelling needs to look like (non-linear, personalised and less is more). Then we can really push into the future and the inevitable impact of data: how data will genuinely fuel creativity and the role of the communication strategist in navigating that brave new world. Simon Summerscales, 72andSunny (Amsterdam)

Programm

• 18:30 Uhr Empfang mit Getränken und Finger Food
• 19:15 Uhr Vortrag von Simon Summerscales „The Future of Communication Strategy“
• 20:15 Uhr Diskussion mit Simon Summerscales
• 20:45 Uhr Ausklang und Networking

Tickets

https://en.xing-events.com/LIOZOBP

APG-Mitglieder und Kunden APG-Mitglieder: 10,00 Euro, Nichtmitglieder: 25,00 Euro

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